• Market entry strategy development
• Product portfolio analysis, development and refinement
•  Consumer segmentation
•  Consolidation of financial brands portfolio and merger process development
•  Positioning of the merged brands
•  Creative concept for promotional campaign
•  Re-branding
• Development of positioning and creative ideas for mortgage line promotion
• Retail strategy formalization and financial profitability modeling

Leading Russian and Global Banks

• Marketing strategy development
•  Distribution system development
•  Consumer segmentation and product portfolio proposition
•  Brand positioning and product messages

•  Consumer segmentation
•  Brand equity analysis

Global Strategy Consulting Firms

Manufacturers