Dr.SVETLANA KIRILLOVA is an expert in marketing strategy development. Svetlana is
a founder and a managing director of London Marketing Group.
Her area of expertise includes conjoint analysis used for product portfolio development,
brand strategy development, actionable segmentation, brand architecture, including
portfolio consolidation and extension.
Svetlana has an extensive experience in international retail marketing (financial
services, oil and gas retail, clothing and grocery) and consumer goods (consumerelectronics,
packaged water, pharmaceuticals, etc), she also worked in automotive and telecom
industries. Svetlana has generated and lead projects in product portfolio development
and market entry strategy for several financial institutions focusing on credit
cards, mortgages, personal and automotive loans, current accounts’ portfolio.
Her other projects include product portfolio development, brand architecture and
consolidation strategy development, addressing issues of multiple brand consolidation;
consumer goods and banking brand development strategies; segmentation for a new retail
brand; segmentation for mail order catalogue; consumer orientated marketing strategy
for the captive insurance company
Previously to London Marketing Group, Svetlana was a lecturer at London School of
Economics and Political Sciences, worked for McKinsey and Company as a marketing
specialist, where she has addressed a variety of marketing issues across different
consumer facing industries in a number of European Markets (UK, Germany, France,
Portugal, Spain). In addition to that Svetlana worked as VP of Marketing for VTB24
developing marketing function for the Bank. Svetlana holds PhD in Marketing from
London Business School, MA degree from the American University (Washington D.C.)
and BA degree from Moscow State University. Svetlana has dual citizenship (Russia