Dr.SVETLANA KIRILLOVA is an expert in marketing strategy development. Svetlana is a founder and a managing director of London Marketing Group.

Her area of expertise includes conjoint analysis used for product portfolio development, brand strategy development, actionable segmentation, brand architecture, including portfolio consolidation and extension.

Svetlana has an extensive experience in international retail marketing (financial services, oil and gas retail, clothing and grocery) and consumer goods (consumerelectronics, packaged water, pharmaceuticals, etc), she also worked in automotive and telecom industries. Svetlana has generated and lead projects in product  portfolio development and market entry strategy for  several financial institutions focusing on credit cards, mortgages, personal and automotive loans, current accounts’ portfolio.

Her other projects include product portfolio development, brand architecture and consolidation strategy development, addressing issues of multiple brand consolidation; consumer goods and banking brand development strategies; segmentation for a new retail brand; segmentation for mail order catalogue; consumer orientated marketing strategy for the captive insurance company

Previously to London Marketing Group, Svetlana was a lecturer at London School of Economics and Political Sciences, worked for McKinsey and Company as a marketing specialist, where she has addressed a variety of marketing issues across different consumer facing industries in a number of European Markets (UK, Germany, France, Portugal, Spain). In addition to that Svetlana worked as VP of Marketing for VTB24 developing marketing function for the Bank. Svetlana holds PhD in Marketing from London Business School, MA degree from the American University (Washington D.C.) and BA degree from Moscow State University. Svetlana has dual citizenship (Russia and UK).