State-of-the-art marketing techniques

Integrated marketing programmes:

• New methodology developed by company - Product Dynamics – a tool for complex product development and portfolio optimisation

State-of-the art qualitative and quantitative research techniques to analyse consumers, companies and competitors:

• Psychographics segmentation,
• Conjoint analysis
• Dynamic assessment of the
•  competition (market share based on
•  scenario analysis)
•  Comprehensive brand assessment
•  Structural equation modelling used  
•  for brand positioning
•  Brand architecture analysis

Area of specialization

• Marketing for Financial retail services
• Consumer facing industries

Conduct executive education in marketing

Clients served:

• Financial services: retail banks and insurance companies
• Leading international consulting companies
• Manufacturers of consumer facing products